Nike Project Move logo on black background
Nike Project Move logo on black background
Stickets for the Project Move Cohort
Project Move website with steps of how it works
Stickets for the Project Move Cohort
Project Move website with steps of how it works
Stickets for the Project Move Cohort
Project Move website with steps of how it works
"I moved across the country on a leap of faith for a one-month contract. What I gained was a career-defining experience — and the proof that I could lead, adapt, and collaborate through anything, even a global pandemic."

Context

Nike's student-led pilot program at Ohio State was a first-of-its-kind initiative designed to inspire a culture of movement across campus. From 300+ applicants, 15 student brand ambassadors were selected and brought to Nike World Headquarters for an immersive workshop featuring guest speakers Kevin Carroll and Coach Bennett — modeling how students could create their own movement culture on campus.


Contributions

  • Developed workshop session materials and facilitated the cohort through idea conceptualization, prioritization, and execution planning

  • Supported strategy, on-campus marketing, and communications to help students disseminate their projects across Ohio State's campus

  • Contributed to website design, built to accept student applications, showcase campus projects, and validate the program to internal Nike stakeholders

  • Continued virtual support with the cohort throughout the academic year to educate, equip, and inspire their activations


Results

Despite the pandemic cutting the first year short, one project successfully launched in August 2019 on campus and the full cohort experience was documented and celebrated. The program's success drove expansion to the University of Texas and a full rebrand — ultimately becoming Nike U Move.

Cohort of Students at Nike World Headquarters
Three women writing on sticky notes during a workshop
Diverse students collaborating in workshop
A woman in a hijab stretching and doing yoga
Kevin Carroll and Coach Bennett presenting in front of the students
Cohort of Students at Nike World Headquarters
Three women writing on sticky notes during a workshop
Diverse students collaborating in workshop
A woman in a hijab stretching and doing yoga
Kevin Carroll and Coach Bennett presenting in front of the students
Cohort of Students at Nike World Headquarters
Three women writing on sticky notes during a workshop
Diverse students collaborating in workshop
A woman in a hijab stretching and doing yoga
Kevin Carroll and Coach Bennett presenting in front of the students