Sojin Rank
About
Work
Archives
UX/UI Design
Lifting demo conversion 25% site-wide
Org Design
Leading through an org restructure
Creative Direction
Correcting a brand misconception
Talent Development
Data-backed case for retention
Grading contrast without teaching it
Strategy
Piloting a student-led movement
Building trust through stories, not statistics
UX Research
Betting on AI to improve gaming culture
Brand Identity
Giving a 150-year-old mission a modern voice