I’m Sojin—a creative leader who turns strategy into systems and systems into impact. As Director of Brand + Design at AudioEye, I’ve built the marketing design function from scratch and scaled it over five years of significant growth. Previously, I partnered with Nike, Meta, and Intel on brand strategy and UX research at creative agencies.

I believe creativity needs structure and great design requires clarity. Whether I’m developing high-performing teams or serving as VP of AKAP, the principles remain the same — the best work happens when you architect the right environment for it.

Outside of work, you can find me logging films on Letterboxd, sneaking spoonfuls of Sicilian Pistachio ice cream from the freezer, or listening to Australian indie bands like The Terrys and Skeggs on repeat.