UX/UI Design
Lifting demo conversion 25% site-wide
The best direction comes from being in the work, not above it.
The best direction comes from being in the work, not above it.
I'm Sojin, a senior design director based in Portland, OR, with ten years in brand and design for consumer and enterprise tech, the last six focused on accessibility and compliance. I stay close to the work and my designers, because great design requires clarity and a bias toward figuring things out together. That approach is how I built and currently oversee marketing, brand, and product design for a publicly traded company.
I'm Sojin, a senior design director based in Portland, OR, with ten years in brand and design for consumer and enterprise tech, the last six focused on accessibility and compliance. I stay close to the work and my designers, because great design requires clarity and a bias toward figuring things out together. That approach is how I built and currently oversee marketing, brand, and product design for a publicly traded company.
Selected works
Creative Direction
Correcting a brand misconception
Talent Development
Data-backed case for retention
Strategy
Piloting a student-led movement
UX/UI Design
Lifting demo conversion 25% site-wide
Creative Direction
Correcting a brand misconception
Talent Development
Data-backed case for retention
Strategy
Piloting a student-led movement
Focus
I spend a lot of time thinking about strategy and structure. How the team is built, how designers grow, and how creative direction translates across brand, marketing, and product.
I spend a lot of time thinking about strategy and structure. How the team is built, how designers grow, and how creative direction translates across brand, marketing, and product.
Creative Strategy
Defining how brands show up, what they say, and why it earns trust.
Creative Strategy
Defining how brands show up, what they say, and why it earns trust.
Creative Strategy
Defining how brands show up, what they say, and why it earns trust.
Org Design
Structuring teams so creative scales without adding headcount.
Org Design
Structuring teams so creative scales without adding headcount.
Org Design
Structuring teams so creative scales without adding headcount.
Design Operations
Building systems that let decisions hold up across teams, not just one project.
Design Operations
Building systems that let decisions hold up across teams, not just one project.
Design Operations
Building systems that let decisions scale across teams.
Design Operations
Building systems that let decisions hold up across teams, not just one project.
Talent Development
Growing designers through mentorship, advocacy, and intentional culture.
Talent Development
Growing designers through mentorship, advocacy, and intentional culture.
Talent Development
Growing designers through mentorship and intentional culture.
Talent Development
Growing designers through mentorship, advocacy, and intentional culture.