Pro-bono work isn't a sacrifice, it's an investment. Lending your skills to a mission you believe in reminds you why you do the work at all.
YWCA of Greater Dayton was approaching their 150th anniversary, a milestone worth marking with an identity that actually reflected the organization's history and reach.
The direction centered on hand-drawn line illustration, feminine and delicate, but carrying real strength, paired with a warm color palette rooted in the organization's 150 years of history rather than anything trend-driven.
I came on as a pro-bono art director and designer, diving into YWCA's history and mission before developing the identity myself, illustration, color palette, and logo lockup, in just three days.
The YWCA team walked away with a diversity-forward anniversary identity that actually reflected who they are, replacing a logo that hadn't landed the way they'd hoped.
“Sojin is an intuitive, compassionate designer who takes the time to truly understand your mission and purpose. Her work is extremely high-quality and her turnaround is incredibly fast.”
— Audrey S., Vice President of Mission, Brand & Programs at YWCA
Art Direction & Branding | Sojin Rank |
YWCA, Mission, Brand & Programs | Audrey Starr |