Context

When YWCA of Greater Dayton needed a distinctive brand to commemorate their 150th anniversary, they came with a challenge: an existing logo created by an intern that wasn't landing the way they'd hoped. With a tight turnaround and a last-minute ask, they brought me on as a pro-bono designer to reimagine the identity.

Contributions

After diving into YWCA's history and mission, I developed a refreshed brand built around hand-drawn line illustration — feminine and delicate, yet carrying a sense of strength. I explored warm color palettes that felt rooted in the organization's rich legacy, delivering a fully realized identity in just a matter of days.

Results

The YWCA team walked away with a sophisticated, diversity-forward anniversary brand that reflected who they are.

"Savannah [Sojin] is an intuitive, compassionate designer who takes the time to truly understand your mission and purpose. Her work is extremely high-quality and her turnaround is incredibly fast."

​— Audrey S, Vice President of Mission, Brand & Programs at YWCA