Intel's Bleep Beta logo ontop of a photo of a computer keyboard
Intel's Bleep Beta logo ontop of a photo of a computer keyboard
"Harassment and hate speech rank as a top 3 pain point among Intel's own customers. The question was no longer whether the problem was real, but whether technology could finally solve it."

Context

Bleep was an AI-powered Windows app for Intel that detected and filtered toxic audio in real time during online gaming. It combined models from Intel and Spirit AI with Windows audio architecture, letting users customize toxicity filters, review transcripts, and see content analysis — all from one interface.


Contributions

In 2020, I joined a small design and research team during the Alpha phase, focusing on the user testing program — designing research, facilitating sessions, analyzing findings, and delivering insights that both the Intel and Spirit AI teams used to improve the product.


Results

Bleep debuted as a prototype at GDC 2019 and received its first public UI preview at Intel's GDC 2021 Showcase before moving into Open Beta. While Intel positioned it as a step toward giving gamers real control using hardware like the GNA (Gaussian Neural Accelerator), it faced significant criticism and ultimately didn't achieve widespread adoption.

Two screens of the Bleep application
Bleep Settings screen with different types of toxicity
Examples of common toxic chat phrases in gaming
Woman with curly hair playing Playstation
Reports screen with a mockup of a transcript from a conversation
Guy sitting at a computer with a gaming headset and multiple screens
Two screens of the Bleep application
Bleep Settings screen with different types of toxicity
Examples of common toxic chat phrases in gaming
Woman with curly hair playing Playstation
Reports screen with a mockup of a transcript from a conversation
Guy sitting at a computer with a gaming headset and multiple screens
Two screens of the Bleep application
Bleep Settings screen with different types of toxicity
Examples of common toxic chat phrases in gaming
Woman with curly hair playing Playstation
Reports screen with a mockup of a transcript from a conversation
Guy sitting at a computer with a gaming headset and multiple screens