I've been in design long enough to know that the hardest part is rarely the design itself. It's the ambiguity before it, the stakeholder alignment around it, and the systems that have to hold it together after it ships.

I started my career at a nonprofit design agency in Ohio, where limited resources meant living inside that ambiguity daily. When a dream project with Nike became a reality, my husband and I packed up our car and drove west to Portland. That opportunity led to more work with Meta and Intel on strategy and UX research. Stakeholder alignment wasn't a nice to have there, it was the entire job. I had to earn trust fast, because nothing about my position was going to earn it for me.

In 2020 I joined AudioEye, an accessibility tech company, as their founding brand designer. The role meant building systems from nothing, establishing direction, hiring designers, and doing all of it with fewer resources than I'd like and faster than felt comfortable. Six years later, I'm still the one leading the design org.

The work I'm most proud of is the people I've managed and their growth. Ambiguity and pressure are constants. What I control is whether the people around me have the clarity and support to do their best work through it.

I've been in design long enough to know that the hardest part is rarely the design itself. It's the ambiguity before it, the stakeholder alignment around it, and the systems that have to hold it together after it ships.

I started my career at a nonprofit design agency in Ohio, where limited resources meant living inside that ambiguity daily. When a dream project with Nike became a reality, my husband and I packed up our car and drove west to Portland. That opportunity led to more work with Meta and Intel on strategy and UX research. Stakeholder alignment wasn't a nice to have there, it was the entire job. I had to earn trust fast, because nothing about my position was going to earn it for me.

In 2020 I joined AudioEye, an accessibility tech company, as their founding brand designer. The role meant building systems from nothing, establishing direction, hiring designers, and doing all of it with fewer resources than I'd like and faster than felt comfortable. Six years later, I'm still the one leading the design org.

The work I'm most proud of is the people I've managed and their growth. Ambiguity and pressure are constants. What I control is whether the people around me have the clarity and support to do their best work through it.

Sojin Rank, a Korean woman with short brown hair and bangs wearing large-framed glasses and a denim tank top.

More about me

I serve as Vice President and Treasurer of AKAP, a nonprofit 501(c)(3) for Korean adoptees, where I've been on the board for over five years.

I spend my weekends eating my weight in popcorn, logging films on Letterboxd, and mourning the loss of my Regal Diamond status… iykyk.

Abstract tulip drawn with charcoal

I recently decided to get back into charcoal drawing after a fifteen year hiatus, currently doing a little study on my favorite flower, the tulip.

Experience

AudioEye

Sr. Director, Brand + Design

2026 – Present

AudioEye

Sr. Director, Brand + Design

2026 – Present

AudioEye

Sr. Director, Brand + Design

2026 – Present

AudioEye

Design Director

2026 – Now

Director, Brand + Design

2024 – 2026

Director, Brand + Design

2024 – 2026

Director, Brand + Design

2024 – 2026

Design Director

2024 – 2026

Sr. Manager, Brand + Design

2021 – 2024

Sr. Manager, Brand + Design

2021 – 2024

Sr. Manager, Brand + Design

2021 – 2024

Design Director

2021 – 2024

Sr. Strategist, Brand + Design

2020 – 2021

Sr. Strategist, Brand + Design

2020 – 2021

Sr. Strategist, Brand + Design

2020 – 2021

Design Director

2020 – 2021

Uncorked / Fresh

Design Strategist

2019 – 2020

Uncorked / Fresh

Design Strategist

2019 – 2020

Uncorked / Fresh

Design Strategist

2019 – 2020

CreativeFuse

Strategy Lead

2016 – 2019

CreativeFuse

Strategy Lead

2016 – 2019

CreativeFuse

Strategy Lead

2016 – 2019