People don't want to buy a fix to a problem they don't understand, even if that problem is putting them at risk.
The Web Accessibility Checker is AudioEye's primary lead-gen tool on the marketing website. It scans a single page of any URL and returns a report on that page's top accessibility issues, the business's risk level, and how AudioEye can help. This redesign kicked off in July 2026, three months after a company-wide reduction left AudioEye without a UX/UI Designer to staff this. I led it myself, alongside my existing director-level responsibilities.
The existing scan results page stacked three different messages into one view before a visitor had even scrolled: their accessibility status, a pitch for AudioEye's protection, and a call to talk to an expert, all before they'd had a chance to actually understand what was wrong with their site or what it meant for their business. We saw it directly in behavior, users weren't scrolling past that initial view. They wanted to understand their risk, not get pitched a solution to a problem they didn't yet understand.
The redesign reordered that sequence entirely.
Risk comes first. Their compliance status and real risk of a lawsuit, grounded in industry stats and settlement ranges, so the stakes are established before anything else.
Issues come next. The actual diagnosis, one by one, showing what the issue is, who it affects, why it matters, and how to actually fix it.
AudioEye's help comes last. Only after someone understands what they're looking at and why it matters do we share what AudioEye can do for them to solve this problem.
Since we didn't have the industry-specific benchmark data our stakeholder originally wanted, I proposed a retail versus non-retail split using the one industry dataset we did have, real enough to feel relevant, honest about what we could actually back up.
With no design team to delegate to, I owned the UX flow, UI design, and content strategy myself. Reviews were moving slowly across the org, so I also stepped into project management, keeping cross-functional teams aligned and communicating clearly so the work didn't stall waiting on process.
We shipped the redesign on July 22, 2026. Pageview-to-demo conversion on the results page itself increased 26%, from 0.26% to 0.33%, a demo meaning a visitor scheduled time with a salesperson through our calendar, not just watched a demo video. Demo conversions increased 25% site-wide, from 31 to 39, over the same period.
TEAM
Design Director | Sojin Rank |
Copyeditor | Jeff Curtis |
Software Engineer | |
Website Marketing Manager | Anna Newton |